Marketing Communication Plan for Green and Black Organic Essay

Marketing Communication Plan for Green and Black Organic - Essay Example The intention of this study is Green and Black organic as basically a premium priced chocolate manufacturing company founded in 1991 in United Kingdom by a couple named: Craig Sams and Josephine Fairley. The name of the brand Green and Black Organic is very meaningful. The Green in the brand name represents the organic quality of the brand and Black represents the dark chocolate which is basically the specialty and core product of the brand. The brand expanded and added Maya Gold to its product range in the year 1994 when the two founders of the Green and Black Organic met up with some Mayan smallholder farmers who planted cocoa trees and agreed to buy at a fair price. These cocoa beans were used to create the traditional flavor of Mayan chocolate drink. Green and Black Organic earned the UK’s first Fair-trade mark as a result of Maya Gold. In the year 2005, Green and Black Organic was bought by Cadbury Plc. Kraft foods finally got hold of the company in the year 2010. The com petition of the Green and Black Organic includes; Toblerone, Lindt and Thorntons. Green and Black Organic has asked the A team agency to come up with a Marketing Communication Plan to help it to not only sustain its market share but also work to increase it. The marketing plan will aim to create increased awareness about the brand so that consumers do not mind paying the extra pound. The A team agency has been provided with a budget of 750,000 pounds to develop a marketing plan for Green and Black Organic.... This paper will focus on marketing communication strategies, objectives and finally the plan proposed for Green and Black organic chocolate that aims to convert dark into rainbow. This proposal is prepared to be presented before an agency by Green and Black organic for illustrating their communication strategies they are thinking to opt. Company’s Brief- Green and Black Organic Green and black organic is now owned by Cadbury, which has 30% of the total market share in London. The company was initially carrying out its operations individually, but later it came under the control of Cadbury. SWOT analysis: In order to assess the current and past performance of the company, SWOT analysis was carried out for the purpose of analyzing strengths, weaknesses, opportunities and threats. Strength Following are the factors that made Green and Black organic a successful company in confectionary industry. Manufacturing chocolates from organic food. Dark chocolates prepared from 70% of coco a beans. Operating under the name of Cadbury. Regarded as first manufacturers of chocolate from organic substance. Employment of good marketing activities as compared to those conducted by small brands. Weaknesses Following are the weaknesses of Green and Black organic Most of the people do not prefer eating dark chocolates so this can result in reduction in sales volume. The size of the company is too small and so, it cannot extend its operation in areas outside the borders of London. As the name of the company does not specify anything related to chocolate, so people can misunderstand the name green and black organic. Opportunities Green and black can earn huge revenues if it focuses and avail following opportunities Manufacturing of chocolate butters and chocolate

Optical parameter Research Paper Example | Topics and Well Written Essays - 1750 words

Optical parameter - Research Paper Example This vital optics simplification does not account for the effects of optics like interference and diffraction. This paper seeks to explore the characteristics of different optical parameters. The first optical parameter is known as reflection. Different surfaces like those of mirrors reflect light in a predictable, easy way. This gives room for the production of images that are reflected which can be linked to real or virtual space location (Erik, 2004). In surfaces of this kind, the direction of the ray that is reflected is dependent to the ray that is incident to the normal surface and a line perpendicular towards the surface at exactly the same position that is hit by the ray (Francos, 2002). The reflected, and the incident ray lie in a same plane, and the angle of incidence is the same as the angle of reflection. This is referred as the reflection laws. Diagram 1 represents the incident and the reflected ray. Diagram 1. In a mirror that is flat, the reflection law means that the object’s images are upright and at an equal distance behind the given mirror (Francos, 2002). The size of the image is equal to that of an object. Apart from this, the images of mirrors would be laterally inverted. The mirrors having surfaces that are curved could be modeled through tracing of the ray and the use of the reflection law at all the points on the surface. Different surfaces that are curved could focus the light having aberrations because of the shape that is diverging leading to a smeared focus in the space (Hanrahan and Krueger, 2008). For instance, mirrors that are spherical will display spherical aberrations. Mirrors that are curved produce images having a magnification either less than or greater than one. These images could be either inverted or upright. An image that is upright is considered to be virtual, and images that are inverted are real and projected on the screen. Refraction, on the other hand, happens whenever light moves through a special region w ith refraction index that is changing. One easy situation of refraction happens whenever a uniform medium with refractive index ?1 interface with another medium with a different refraction index ?2 (Duarte, 2009). In this respect, the deflection of the light ray is described by Snell’s law which is given by; ?1sin ?1=?2 sin ?2, where ?1 and ?2 are angles formed between the reflected and the incident ray and the normal. From the given definition of the refractive index, the speed of light would also be changing from one medium to another (Francos, 2002). This implies that v1 sin ?2= v2sin?1, where v1 and v2 are the velocities of the waves the different media. In this regard, as the rays of light travel from a material with a high refractive index to that having a low refractive index, the interface interaction could lead to a zero transmission. This is referred to as the internal reflection. Snell’s law could also be used in the prediction of the rays of light passing t hrough media that is linear whenever there exist a refraction index and the media geometry. Absorption is a manner in which photon energy is obtained by matter. During the propagation of a wave, absorption is referred to as attenuation (Francos, 2003). The waves of absorption do not rely on the linear absorption. In some cases, the medium may change its dependently transparency in respect to the wave intensity and saturated absorption (Duarte, 2009). The